After sitting and watching TV while it poured rain outside for the past few days I have noticed a word that really has no meaning in many commercials. Well, the word actually has a meaning, but the way it is used in the commercials it really has no meaning at all. The word is taste, or its variants – tasty or tastiest. Taste is one of those words that advertisers like to use. “Our burger has more taste than the competitors” Yeah, and I puked and it had taste too. Not a taste I want in my hamburger, but it has taste. Much more taste than I had in my mouth before I puked.
Now I realize that the word taste when used in reference to food is supposed to convey a good connotation. However, in actuality it means nothing without a little help. It can taste good, taste bad, taste bland, taste salty, or taste like barf.
My favorite is the Coors commercial where they said they had the coldest tasting beer. What does that even mean? What does cold taste like? Is it laced with liquid nitrogen? If I drink it will I get frost bite on my uvula? What if I leave it out in the sun all day, will it still taste cold?
Well, I have to stop writing now. My dinner just was handed to me. I sure hope it is tasty.